Aulona Ulqinaku

How to design good experiments in marketing: Types, examples, and methods

Giampaolo Viglia, Ghasem Zaefarian, Aulona Ulqinaku · Industrial Marketing Management · 2021 · 146 citations

Good Experiments, Behavioral Sciences, Experiment Design +7

Stitching time: Vintage consumption connects the past, present, and future

Gülen Sarial‐Abi, Kathleen D. Vohs, Ryan Hamilton et al. · Journal of Consumer Psychology · 2016 · 73 citations

The downside of scarcity: Scarcity appeals can trigger consumer anger and brand switching intentions

Alessandro Biraglia, Bryan Usrey, Aulona Ulqinaku · Psychology and Marketing · 2021 · 62 citations · Full text

Consumer Decision Making, Advertising, Abstract Brands +15

Mortality threats and technology effects on tourism

Anastasia Nanni, Aulona Ulqinaku · Annals of Tourism Research · 2020 · 53 citations · Full text

Mortality Threats, International Tourism, Social Impact +3

Benefits of heroes to coping with mortality threats by providing perceptions of personal power and reducing unhealthy compensatory consumption

Aulona Ulqinaku, Gülen Sarial‐Abi, Elaine L. Kinsella · Psychology and Marketing · 2020 · 46 citations · Full text