Concepedia
Statistics
Publications
3
Citations
175
H-Index
Active since
2017
Affiliations
University of Leeds(Current)
University of East Anglia
Bryan Usrey is an author at University of Leeds specializing in marketing, persuasion, and consumer theory.
Publications per year
2017–2021
The impact of influencer motives and commonness perceptions on follower reactions toward incentivized reviews
Maximilian H. E. E. Gerrath, Bryan Usrey · International Journal of Research in Marketing · 2020 · 81 citations · Full text
Social Sciences, Marketing, Psychology +15
The downside of scarcity: Scarcity appeals can trigger consumer anger and brand switching intentions
Alessandro Biraglia, Bryan Usrey, Aulona Ulqinaku · Psychology and Marketing · 2021 · 64 citations · Full text
Business, Marketing, Marketing Management +12
Examining How Companies’ Support of Tourist Attractions Affects Visiting Intentions: The Mediating Role of Perceived Authenticity
Alessandro Biraglia, Maximilian H. E. E. Gerrath, Bryan Usrey · Journal of Travel Research · 2017 · 30 citations · Full text
Management, Marketing, Tourism Management +13
1–3 of 3