Publication | Closed Access
The impact of influencer motives and commonness perceptions on follower reactions toward incentivized reviews
77
Citations
66
References
2020
Year
Influencer StudiesMajority InfluenceCommonness PerceptionsBehavioral Decision MakingInfluencer MotivesBiasFollower ReactionsTrustSocial InfluencePublic OpinionReputation SystemCommunicationArtsMarketingPersuasionSocial SciencesInfluence Model
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