Maximilian H. E. E. Gerrath

Author

University of Leeds ORCID

Also Known As

Maximilian Gerrath, Maximilian H. E. E. Gerrath, Maximilian H.E.E. Gerrath

Publications

376

Citations

H-Index

Concepts

All Affiliations

University of Leeds Aristotle University of Thessaloniki American University of Sharjah

About

Maximilian H. E. E. Gerrath is an author at University of Leeds specializing in marketing, management, and consumer research.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	7	7	265
2	Business	4	4	142
3	Arts	3	3	211
4	Education	1	1	14
5	Health Sciences	1	1	52

Maximilian H. E. E. Gerrath

Publications

366

Citations

H-Index

Page 1

	Year	Citations
Virtual influencers and pro-environmental causes: The roles of message warmth and trust in experts Maximilian H. E. E. Gerrath, Hossein Olya, Zahra Shah, Journal of Business Research Green MarketingDigital MarketingConsumer ResearchSocial MarketingSocial Influence	2024	87
The impact of influencer motives and commonness perceptions on follower reactions toward incentivized reviews Maximilian H. E. E. Gerrath, Bryan Usrey International Journal of Research in Marketing Influencer StudiesMajority InfluenceCommonness PerceptionsBehavioral Decision MakingInfluencer Motives	2020	77
How less congruent new products drive brand engagement: The role of curiosity Maximilian H. E. E. Gerrath, Alessandro Biraglia Journal of Business Research MarketingProduct ExperienceManagementBrand StrategyBusiness	2021	52
Don't be rude! The effect of content moderation on consumer‐brand forgiveness George Christodoulides, Maximilian H. E. E. Gerrath, Nikoletta‐Theofania Siamagka Psychology and Marketing Consumer UncertaintyDigital MarketingContent Moderation PolicyBrand StrategyConsumer Research	2021	47
Examining How Companies’ Support of Tourist Attractions Affects Visiting Intentions: The Mediating Role of Perceived Authenticity Alessandro Biraglia, Maximilian H. E. E. Gerrath, Bryan Usrey Journal of Travel Research Customer SatisfactionMediating RoleCompany Csr MotivationsTourism ManagementTourism Performance	2017	30
Service failures in times of crisis: An analysis of eWOM emotionality Maximilian H. E. E. Gerrath, Alexander Mafael, Aulona Ulqinaku, Journal of Business Research Customer SatisfactionBrand StrengthEmpathyConsumer ResearchCommunication	2022	21
How scarcity and thinking styles boost referral effectiveness Dionysius Ang, Maximilian H. E. E. Gerrath, Yeyi Liu Psychology and Marketing Thinking StylesBehavioral Decision MakingConsumer ResearchConsumer AttitudeSocial Influence	2021	15
Corporate sponsorship for museums in times of crisis Alessandro Biraglia, Maximilian H. E. E. Gerrath Annals of Tourism Research Corporate SponsorshipCultural HeritageEducationVirtual MuseumSponsorship	2020	14
How need for closure and deal proneness shape consumers’ freemium versus premium price choices Alessandro Biraglia, Karen T. Bowen, Maximilian H. E. E. Gerrath, Journal of Business Research EconomicsConsumer Decision MakingConsumer UncertaintyConsumer ChoiceBehavioral Decision Making	2022	13
Avoiding the brand for me, us, or them? Consumer reactions to negative brand events Maximilian H. E. E. Gerrath, J. Joško Brakus, Nikoletta‐Theofania Siamagka, Journal of Business Research	2022	10

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