Concepedia

Zahra Shah

ZS

Statistics

Publications

2

Citations

128

H-Index

2

Active since

2022

Affiliations

University of Sheffield(Current)

Zahra Shah is an author at University of Sheffield specializing in advertising, marketing, and social influence.

ORCID

Publications per year

2022–2024

2

Publications

2

Virtual influencers and pro-environmental causes: The roles of message warmth and trust in experts

Maximilian H. E. E. Gerrath, Hossein Olya, Zahra Shah et al. · Journal of Business Research · 2024 · 105 citations · Full text

, , +12

Developing strategies for international celebrity branding: a comparative analysis between Western and South Asian cultures

Zahra Shah, Hossein Olya, Lien Le Monkhouse · International Marketing Review · 2022 · 23 citations

, , +17

1–2 of 2