Concepedia

Katharina S. Valta

KS

3

Publications

260

Citations

3

H-Index

2011

Active since

Affiliations

University of Bamberg(Current)

Katharina S. Valta is an author at University of Bamberg specializing in brand equity, brand awareness, and consumer behavior.

Top concepts

Publications per year

2011–2015

3

Publications

3

On the Role of Brand Stereotypes in Shaping Consumer Response toward Brands: An Empirical Examination of Direct and Mediating Effects of Warmth and Competence

Alexander Leischnig, Brigitte Müller, Katharina S. Valta · Psychology and Marketing · 2015 · 126 citations

, , +19

Do relational norms matter in consumer-brand relationships?

Katharina S. Valta · Journal of Business Research · 2011 · 93 citations

, , +7

Customer brand personality perception: A taxonomic analysis

Katharina S. Valta · Journal of Marketing Management · 2011 · 41 citations

, , +12

Rows per page

1–3 of 3