Katharina S. Valta - Concepedia

Author

Katharina S. Valta

Also Known As

Katharina S. Valta, Katharina Valta

Publications

260

Citations

H-Index

Concepts

All Affiliations

Katharina S. Valta is an author at University of Bamberg specializing in brand equity, brand awareness, and consumer behavior.

#	Concept	H-Index	Publications	Citations
1	Management	3	3	260
2	Marketing	3	3	260
3	Business	2	2	134
4	Culture	1	1	126
5	Brand Building	1	1	126

Katharina S. Valta

Publications

260

Citations

H-Index

Page 1

	Year	Citations
On the Role of Brand Stereotypes in Shaping Consumer Response toward Brands: An Empirical Examination of Direct and Mediating Effects of Warmth and Competence Alexander Leischnig, Brigitte Müller, Katharina S. Valta Psychology and Marketing Consumer ResearchBrand StrategyPersonal BrandingManagementConsumer Behavior	2015	126
Do relational norms matter in consumer-brand relationships? Katharina S. Valta Journal of Business Research Relationship MarketingBrand EquityManagementBusinessConsumer Research	2011	93
Customer brand personality perception: A taxonomic analysis Katharina S. Valta Journal of Marketing Management MarketingCustomer SatisfactionTaxonomic AnalysisBrand Personality PerceptionsPersonal Branding	2011	41

Page 1