Concepedia
Industrial Marketing Management · 2011 · 48 citations · 62 references
Brand EquityMarket AnalysisManagementBusinessConsumer ResearchBrand StrategyMarket BehaviorBusiness StrategyBrand AwarenessMarketingEmpirical InvestigationBrand StabilityIndustrial MarketsBrand Management
62
Evaluating Structural Equation Models with Unobservable Variables and Measurement Error
Claes Fornell, David F. Larcker · Journal of Marketing Research · 1981 · 60K citations
Customer Satisfaction, Quality Of Life, Measurement Theory +18
On the evaluation of structural equation models
Richard P. Bagozzi, Youjae Yi · Journal of the Academy of Marketing Science · 1988 · 20.1K citations
Customer Satisfaction, Structural Equation Models, Management +6
The Commitment-Trust Theory of Relationship Marketing
Robert M. Morgan, Shelby D. Hunt · Journal of Marketing · 1994 · 17.4K citations
Relationship Marketing, Customer Satisfaction, Media Marketing +15
Self-Reports in Organizational Research: Problems and Prospects
Philip M. Podsakoff, Dennis W. Organ · Journal of Management · 1986 · 16.6K citations
Social Identity, Consistency Motif, Self-management +15
On the Evaluation of Structural Equation Models
Richard P. Bagozzi, Youjae Yi · Journal of the Academy of Marketing Science · 1988 · 15.7K citations