Marcel Stierl

Publications

425

Citations

H-Index

2013

Active since

Affiliations

Marcel Stierl is an author at The University of Melbourne specializing in corporate responses, social responsibility, and corporate social responsibility.

Top concepts

BusinessMarketingManagementBusiness StrategyCorporate ResponsesSocial ResponsibilityCorporate Social ResponsibilityRegulationSupply ChainMedia Marketing

Publications per year

2013–2017

Publications

Corporate Social Responsibility in Business-to-Business Markets: How Organizational Customers Account for Supplier Corporate Social Responsibility Engagement

Christian Homburg, Marcel Stierl, Torsten Bornemann · Journal of Marketing · 2013 · 404 citations

Customer Satisfaction, Csr Engagement, Business-to-business Research +20

Exerting Pressure or Leveraging Power? The Extended Chain of Corporate Social Responsibility Enforcement in Business-to-Business Supply Chains

Urs Müller, Johannes Habel, Marcel Stierl · Journal of Public Policy & Marketing · 2017 · 21 citations

Csr Engagement, Exerting Pressure, Organizational Behavior +25

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