Christian Schulze - Concepedia

Author

Christian Schulze

Frankfurt School of Finance & Management ORCID

Also Known As

C Schulze, C. Schulze, CHRISTIAN SCHULZE, Christian Schulze, Schulze, Christian

Publications

768

Citations

H-Index

Concepts

All Affiliations

Frankfurt School of Finance & Management Goethe University Frankfurt University of Groningen

About

Christian Schulze is an author at Frankfurt School of Finance & Management specializing in marketing, business, and management.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Business	7	7	351
2	Management	7	7	640
3	Arts	2	2	316
4	Engineering	2	2	43
5	Law	1	1	14

Christian Schulze

Publications

733

Citations

H-Index

Page 1

	Year	Citations
Not All Fun and Games: Viral Marketing for Utilitarian Products Christian Schulze, Lisa Schöler, Bernd Skiera Journal of Marketing MarketingViral MarketingSocial MediaDigital MarketingInteractive Marketing	2013	272
Linking Customer and Financial Metrics to Shareholder Value: The Leverage Effect in Customer-Based Valuation Christian Schulze, Bernd Skiera, Thorsten Wiesel Journal of Marketing Customer SatisfactionCustomer EquityShareholder ValueManagementLeverage Effect	2011	125
New product adoption in social networks: Why direction matters Oliver Hinz, Christian Schulze, Carsten Takac Journal of Business Research Consumer-driven Product DevelopmentNew Product AdoptionInteractive MarketingManagementConsumer Research	2012	85
Consumer Protection on Kickstarter Daniel Blaseg, Christian Schulze, Bernd Skiera Marketing Science EconomicsAdvertisingDigital MarketingConsumer Product SafetyTargeted Advertising	2020	53
Customizing social media marketing Christian Schulze, Lisa Schöler, Bernd Skiera CERN Document Server (European Organization for Nuclear Research) Digital MarketingSocial MarketingConsumer ResearchSocial InfluenceSocial Media Marketing	2015	44
Referral Reward Size and New Customer Profitability Heike M. Wolters, Christian Schulze, Karen Gedenk Marketing Science Customer ProfitabilityCustomer SatisfactionReferred New CustomersReferral Reward ProgramsIncentive Mechanism	2020	44
Aging Phenomena in Complex Systems: A Hierarchical Model for Temperature Step Experiments Christian Schulze, K. H. Hoffmann, Paolo Sibani Europhysics Letters (EPL) Relaxation ProcessEngineeringMagnetic ResonanceComplex SystemsSpin Glasses	1991	29
ADVERTISING, CONSENSUS, AND AGING IN MULTILAYER SZNAJD MODEL Christian Schulze International Journal of Modern Physics C	2004	23
Linking Customer and Financial Metrics to Shareholder Value: The Leverage Effect in Customer-Based Valuation Christian Schulze, Bernd Skiera, Thorsten Wiesel University of Groningen research database (University of Groningen / Centre for Information Technology) Customer SatisfactionCustomer EquityShareholder ValueManagementLeverage Effect	2012	17
INHOMOGENEOUS AND SELF-ORGANIZED TEMPERATURE IN SCHELLING-ISING MODEL Katharina Müller, Christian Schulze, Dietrich Stauffer International Journal of Modern Physics C Urban SegregationEngineeringPhysicsNatural SciencesSchelling Models	2008	14

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