Christian Schulze

Not All Fun and Games: Viral Marketing for Utilitarian Products

Christian Schulze, Lisa Schöler, Bernd Skiera · Journal of Marketing · 2013 · 275 citations

Business, Marketing, Social Psychology +10

Linking Customer and Financial Metrics to Shareholder Value: The Leverage Effect in Customer-Based Valuation

Christian Schulze, Bernd Skiera, Thorsten Wiesel · Journal of Marketing · 2011 · 126 citations

Business, Business Economics, Finance +17

New product adoption in social networks: Why direction matters

Oliver Hinz, Christian Schulze, Carsten Takac · Journal of Business Research · 2012 · 85 citations

Management, Innovation Management, Marketing +15

Consumer Protection on Kickstarter

Daniel Blaseg, Christian Schulze, Bernd Skiera · Marketing Science · 2020 · 55 citations · Full text

Business, Business Law, Marketing +9

Referral Reward Size and New Customer Profitability

Heike M. Wolters, Christian Schulze, Karen Gedenk · Marketing Science · 2020 · 49 citations

Management, Marketing, Marketing Management +13