Publication | Open Access
Consumer Protection on Kickstarter
53
Citations
46
References
2020
Year
EconomicsAdvertisingDigital MarketingConsumer Product SafetyTargeted AdvertisingManagementBusinessConsumer ResearchOnline AdvertisingConsumer BehaviorUnresolved ProblemMarketingRegulationConsumer Protection
This article investigates consumer protection on Kickstarter; it shows that broken price advertising claims pose a substantial, persistent, and unresolved problem.
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