Concepedia

Consumer Protection on Kickstarter

Daniel Blaseg, Christian Schulze, Bernd Skiera

Marketing Science · 2020 · 55 citations · 46 references

Open access

Concepts

BusinessBusiness LawMarketingAdvertisingConsumer LawConsumer ProtectionConsumer Sales ProtectionRegulatory Issues In AdvertisingConsumer Protection In ClaimsConsumer Protection ReformConsumer Protection StandardsPricing Claims Regulation

Abstract

This article investigates consumer protection on Kickstarter; it shows that broken price advertising claims pose a substantial, persistent, and unresolved problem.

References

46

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