Publication | Closed Access
Referral Reward Size and New Customer Profitability
44
Citations
21
References
2020
Year
Customer ProfitabilityCustomer SatisfactionReferred New CustomersReferral Reward ProgramsIncentive MechanismInteractive MarketingLarger RewardsManagementBusinessConsumer ResearchReferral Reward SizeMarketingHospitality Management
In referral reward programs, larger rewards increase the number of referred new customers but decrease the profitability of these customers.
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