Concepedia
Statistics
Publications
26
Citations
2.8K
H-Index
22
Active since
2000
Affiliations
Fachhochschule Salzburg(Current)
University of Liechtenstein
Universität Innsbruck
Copenhagen Business School
Justus-Liebig-Universität Gießen
Christine Vallaster is an author at Fachhochschule Salzburg specializing in business, brand management, and brand identity.
Publications per year
2000–2023
Ethics and entrepreneurship: A bibliometric study and literature review
Christine Vallaster, Sascha Kraus, José M. Merigó et al. · Journal of Business Research · 2019 · 344 citations
Business, Business Administration, Entrepreneurship +13
Internal brand building and structuration: the role of leadership
Christine Vallaster, Leslie de Chernatony · European Journal of Marketing · 2006 · 300 citations
Business, Leadership, Marketing +14
The impact of brand authenticity on brand trust and SME growth: A CEO perspective
Fabian Eggers, Michèle O’Dwyer, Sascha Kraus et al. · Journal of World Business · 2012 · 268 citations
Business, Marketing, Marketing Management +15
An online discursive inquiry into the social dynamics of multi-stakeholder brand meaning co-creation
Christine Vallaster, Sylvia von Wallpach · Journal of Business Research · 2012 · 259 citations
Business, Marketing, Marketing Management +16
Internationalisation of Services Brands: The Role of Leadership During the Internal Brand Building Process
Christine Vallaster, Leslie de Chernatony · Journal of Marketing Management · 2005 · 233 citations
Business, Leadership, Marketing +13
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