Christine Vallaster

Ethics and entrepreneurship: A bibliometric study and literature review

Christine Vallaster, Sascha Kraus, José M. Merigó et al. · Journal of Business Research · 2019 · 335 citations

Literature Review, Management, Entrepreneurship Research +2

Internal brand building and structuration: the role of leadership

Christine Vallaster, Leslie de Chernatony · European Journal of Marketing · 2006 · 297 citations

Individual Brand, Brand Equity, Organizational Communication +15

The impact of brand authenticity on brand trust and SME growth: A CEO perspective

Fabian Eggers, Michèle O’Dwyer, Sascha Kraus et al. · Journal of World Business · 2012 · 259 citations

Marketing, Brand Trust, Sme Growth +11

An online discursive inquiry into the social dynamics of multi-stakeholder brand meaning co-creation

Christine Vallaster, Sylvia von Wallpach · Journal of Business Research · 2012 · 254 citations

Marketing, Multi-stakeholder Brand, Stakeholder Management +14

Internationalisation of Services Brands: The Role of Leadership During the Internal Brand Building Process

Christine Vallaster, Leslie de Chernatony · Journal of Marketing Management · 2005 · 232 citations

Customer Satisfaction, International Marketing, Brand Strategy +20