Multi-sensory sculpting (MSS): Eliciting embodied brand knowledge via multi-sensory metaphors

Sensemaking in Organizations

Dennis A. Gioia, Ajay Mehra, Karl E. Weick · Academy of Management Review · 1996 · 15.8K citations

Management, Organization Studies, Organizational Behavior +8

Conceptualizing, Measuring, and Managing Customer-Based Brand Equity

Kevin Lane Keller · Journal of Marketing · 1993 · 10.5K citations

Business, Marketing, Marketing Management +14

Philosophy in the flesh: the embodied mind and its challenge to Western thought

Choice Reviews Online · 1999 · 10K citations · Full text

Humanities, Philosophy, Continental Philosophy +11

DESCARTES' ERROR: Emotion, Reason, and the Human Brain

Elwin Marg · Optometry and Vision Science · 1995 · 8.2K citations

Social Sciences, Neuroscience, Psychology +10

The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun

Morris B. Holbrook, Elizabeth C. Hirschman · Journal of Consumer Research · 1982 · 8K citations

Social Sciences, Psychology, Social Psychology +16