Concepedia

Brand Experience Visualization

Brand Experience Visualization is a method within commercial interior visualization that systematically represents the sensory, emotional, and interactive dimensions of a brand’s identity in spatial design to differentiate customer engagement through immersive visual narratives.

14

Publications

613

Citations

30

Authors

14

Institutions

Publications per year

2017–2026

10

Parents

Publications

14

When brands come to life: experimental research on the vividness effect of Virtual Reality in transformational marketing communications

Helena Van Kerrebroeck, Malaika Brengman, Kim Willems · Virtual Reality · 2017 · 268 citations

, , +9

Virtual World Affordances: Enhancing Brand Value

So Ra Park, Fiona Fui‐Hoon Nah, David DeWester et al. · Journal of Virtual Worlds Research · 1970 · 70 citations · Full text

, , +16

Multi-sensory sculpting (MSS): Eliciting embodied brand knowledge via multi-sensory metaphors

Sylvia von Wallpach, Maria Kreuzer · Journal of Business Research · 2012 · 51 citations

, , +14

Light and corporate identity: Using lighting for corporate communication

Thomas Schielke · Lighting Research & Technology · 2010 · 33 citations

, , +17

Enhancing customers’ positive responses: Applying sensory marketing to the hotel website

Seonjeong Lee, Miyoung Jeong, Haemoon Oh · Journal of Global Scholars of Marketing Science · 2018 · 29 citations

, , +15

1–5 of 14

Authors

30

  1. JG
    Joseph G. L. Lee

    East Carolina University, United States

    1 publications · 11 citations

    1

    h-index

  2. MB
    Malaika Brengman

    Vrije Universiteit Brussel, Belgium

    1 publications · 268 citations

    1

    h-index

  3. DK
    David K. Harrison

    Glasgow Caledonian University, United Kingdom

    1 publications · 26 citations

    1

    h-index

  4. FF
    Fiona Fui‐Hoon Nah

    University of Nebraska–Lincoln, United States

    1 publications · 70 citations

    1

    h-index

  5. TS
    Thomas Schielke

    Technische Universität Darmstadt, Germany

    1 publications · 33 citations

    1

    h-index

1–5 of 30

Institutions

14

  1. Kent State University

    Kent, United States

    1 h-index

    1 publications

    29 citations

  2. University of South Carolina

    Columbia, United States

    1 h-index

    2 publications

    58 citations

  3. Hasselt University

    Hasselt, Belgium

    1 h-index

    1 publications

    268 citations

  4. Massey University

    Palmerston North, New Zealand

    1 h-index

    1 publications

    23 citations

  5. Dar Al-Hekma University

    Jeddah, Saudi Arabia

    1 h-index

    1 publications

    26 citations

  6. University of Nebraska–Lincoln

    Lincoln, United States

    1 h-index

    4 publications

    280 citations

  7. North Dakota State University

    Fargo, United States

    1 h-index

    1 publications

    70 citations

  8. East Carolina University

    Greenville, United States

    1 h-index

    5 publications

    55 citations

1–8 of 14

Venues

  1. Virtual Reality

    1 publications · 268 citations

    1

    h-index

  2. Journal of Business Research

    JBR · 1 publications · 51 citations

    1

    h-index

  3. Lighting Research & Technology

    1 publications · 33 citations

    1

    h-index

  4. ePrints Soton (University of Southampton)

    Repository · 1 publications · 15 citations

    1

    h-index

  5. Journal of Retailing and Consumer Services

    1 publications · 24 citations

    1

    h-index

1–5