Concepedia

Kim Willems

KW

30

Publications

2K

Citations

23

H-Index

2009

Active since

Affiliations

Vrije Universiteit Brussel(Current)

Hasselt University

Solvay (Belgium)

Kim Willems is an author at Vrije Universiteit Brussel specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchConsumer BehaviorInteractive MarketingUser ExperienceBusinessEngineeringHuman-computer InteractionDigital Marketing

Publications per year

2009–2023

30

Publications

30

When brands come to life: experimental research on the vividness effect of Virtual Reality in transformational marketing communications

Helena Van Kerrebroeck, Malaika Brengman, Kim Willems · Virtual Reality · 2017 · 259 citations

Digital Marketing, Media Marketing, Interactive Marketing +14

Escaping the crowd: An experimental study on the impact of a Virtual Reality experience in a shopping mall

Helena Van Kerrebroeck, Malaika Brengman, Kim Willems · Computers in Human Behavior · 2017 · 244 citations

Engineering, Shopping Mall, Interactive Marketing +14

The path-to-purchase is paved with digital opportunities: An inventory of shopper-oriented retail technologies

Kim Willems, Annelien Smolders, Malaika Brengman et al. · Technological Forecasting and Social Change · 2016 · 195 citations

Electronic Marketplace, Digital Business, Mobile Commerce +13

The impact of representation media on customer engagement in tourism marketing among millennials

Kim Willems, Malaika Brengman, Helena Van Kerrebroeck · European Journal of Marketing · 2019 · 111 citations

Customer Experience, Customer Satisfaction, Digital Marketing +25

Can’t touch this: the impact of augmented reality versus touch and non-touch interfaces on perceived ownership

Malaika Brengman, Kim Willems, Helena Van Kerrebroeck · Virtual Reality · 2018 · 103 citations

Social Identity, Body Ownership, Engineering +13

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