Kim Willems - Concepedia

Author

Kim Willems

Vrije Universiteit Brussel ORCID

Also Known As

K Willems, Kendall Willems, Kim Willems, WILLEMS, Kim, Willems, Kim

126

Publications

2.3K

Citations

H-Index

Concepts

All Affiliations

Vrije Universiteit Brussel Hasselt University Solvay (Belgium)KU Leuven

About

Kim Willems is an author at Vrije Universiteit Brussel specializing in marketing, management, and consumer research.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	19	21	1.6K
2	Business	10	10	708
3	Engineering	8	8	591
4	Social Sciences	2	2	195
5	Public Health	1	1	15

Kim Willems

Publications

Citations

H-Index

Page 1

	Year	Citations
When brands come to life: experimental research on the vividness effect of Virtual Reality in transformational marketing communications Helena Van Kerrebroeck, Malaika Brengman, Kim Willems Virtual Reality Digital MarketingMedia MarketingInteractive MarketingVirtual RealityVividness Effect	2017	259
Escaping the crowd: An experimental study on the impact of a Virtual Reality experience in a shopping mall Helena Van Kerrebroeck, Malaika Brengman, Kim Willems Computers in Human Behavior EngineeringShopping MallInteractive MarketingDesignVirtual Reality	2017	244
The path-to-purchase is paved with digital opportunities: An inventory of shopper-oriented retail technologies Kim Willems, Annelien Smolders, Malaika Brengman, Technological Forecasting and Social Change Electronic MarketplaceDigital BusinessMobile CommerceDigital OpportunitiesDigital Marketing	2016	195
The impact of representation media on customer engagement in tourism marketing among millennials Kim Willems, Malaika Brengman, Helena Van Kerrebroeck European Journal of Marketing Customer ExperienceCustomer SatisfactionDigital MarketingEmerging MediaMedia Technology	2019	111
Can’t touch this: the impact of augmented reality versus touch and non-touch interfaces on perceived ownership Malaika Brengman, Kim Willems, Helena Van Kerrebroeck Virtual Reality Social IdentityBody OwnershipEngineeringTouch User InterfaceVirtual Reality	2018	103
The effects of urban retail greenery on consumer experience: Reviewing the evidence from a restorative perspective Yannick Joye, Kim Willems, Malaika Brengman, Urban forestry & urban greening Green MarketingUrban Retail GreeneryRestorative PerspectiveAgricultural EconomicsConsumer Research	2009	98
The Impact of In‐Store Greenery on Customers Malaika Brengman, Kim Willems, Yannick Joye Psychology and Marketing Customer SatisfactionGreen MarketingConsumer ResearchEnvironmental PsychologySensory Experiences	2012	92
Leveraging advertising to a higher dimension: experimental research on the impact of virtual reality on brand personality impressions Laurens De Gauquier, Malaika Brengman, Kim Willems, Virtual Reality Behavioral SciencesAdvertisingBrand Personality ImpressionsDigital MarketingExperimental Research	2018	91
From stopping to shopping: An observational study comparing a humanoid service robot with a tablet service kiosk to attract and convert shoppers Malaika Brengman, Laurens De Gauquier, Kim Willems, Journal of Business Research EngineeringSocially Assistive RobotRobot LearningHumanoid RobotBehavioral Sciences	2021	82
Determinants of fashion store personality: a consumer perspective Malaika Brengman, Kim Willems Journal of Product & Brand Management Customer ExperienceConsumer ResearchBrand StrategyBuying BehaviorRetailing Context	2009	72

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