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Escaping the crowd: An experimental study on the impact of a Virtual Reality experience in a shopping mall

EngineeringShopping MallInteractive MarketingDesignVirtual RealityUser ExperienceConsumer ResearchVirtual Reality ExperienceExperimental StudyConsumer BehaviorHuman-computer InteractionManagementImmersive TechnologyVirtual SpaceCollaborative Virtual EnvironmentUser PerceptionMarketing