Concepedia

Malaika Brengman

MB

Statistics

Publications

47

Citations

3.2K

H-Index

34

Active since

2001

Affiliations

Vrije Universiteit Brussel(Current)

Hasselt University

Solvay (Belgium)

Ghent University

Vlerick Business School

Malaika Brengman is an author at Vrije Universiteit Brussel specializing in business, marketing, and consumer behavior.

Publications per year

2001–2023

47

Publications

47

When brands come to life: experimental research on the vividness effect of Virtual Reality in transformational marketing communications

Helena Van Kerrebroeck, Malaika Brengman, Kim Willems · Virtual Reality · 2017 · 268 citations

Business, Marketing, Marketing Management +9

Escaping the crowd: An experimental study on the impact of a Virtual Reality experience in a shopping mall

Helena Van Kerrebroeck, Malaika Brengman, Kim Willems · Computers in Human Behavior · 2017 · 248 citations

Architecture, Retail Management, User Experience Design +13

The path-to-purchase is paved with digital opportunities: An inventory of shopper-oriented retail technologies

Kim Willems, Annelien Smolders, Malaika Brengman et al. · Technological Forecasting and Social Change · 2016 · 199 citations

Business, Information Technology, Retail Management +14

Segmenting Internet shoppers based on their Web-usage-related lifestyle: a cross-cultural validation

Malaika Brengman, Maggie Geuens, Bert Weijters et al. · Journal of Business Research · 2002 · 165 citations

Business, Marketing, Marketing Management +16

Developing a typology of airport shoppers

Maggie Geuens, Delphine Vantomme, Malaika Brengman · Tourism Management · 2003 · 154 citations

Management, Operations Management, Transport +5

1–5 of 47