Concepedia
Statistics
Publications
46
Citations
3.2K
H-Index
33
Active since
2001
Affiliations
Vrije Universiteit Brussel(Current)
Hasselt University
Solvay (Belgium)
Ghent University
Vlerick Business School
Malaika Brengman is an author at Vrije Universiteit Brussel specializing in marketing, management, and consumer research.
Top concepts
MarketingManagementConsumer ResearchInteractive MarketingConsumer BehaviorUser ExperienceBusinessCommunicationDigital MarketingEngineering
Publications per year
2001–2023
When brands come to life: experimental research on the vividness effect of Virtual Reality in transformational marketing communications
Helena Van Kerrebroeck, Malaika Brengman, Kim Willems · Virtual Reality · 2017 · 259 citations
Digital Marketing, Media Marketing, Interactive Marketing +14
Escaping the crowd: An experimental study on the impact of a Virtual Reality experience in a shopping mall
Helena Van Kerrebroeck, Malaika Brengman, Kim Willems · Computers in Human Behavior · 2017 · 244 citations
Engineering, Shopping Mall, Interactive Marketing +14
The path-to-purchase is paved with digital opportunities: An inventory of shopper-oriented retail technologies
Kim Willems, Annelien Smolders, Malaika Brengman et al. · Technological Forecasting and Social Change · 2016 · 195 citations
Electronic Marketplace, Digital Business, Mobile Commerce +13
Segmenting Internet shoppers based on their Web-usage-related lifestyle: a cross-cultural validation
Malaika Brengman, Maggie Geuens, Bert Weijters et al. · Journal of Business Research · 2002 · 164 citations
Customer Satisfaction, Engineering, Digital Marketing +16
Developing a typology of airport shoppers
Maggie Geuens, Delphine Vantomme, Malaika Brengman · Tourism Management · 2003 · 154 citations
Airport Management, Business, Sustainable Retailing +4
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