Concepedia

Segmenting Internet shoppers based on their Web-usage-related lifestyle: a cross-cultural validation

Malaika Brengman, Maggie Geuens, Bert Weijters, Scott M. Smith, William R. Swinyard

Journal of Business Research · 2002 · 165 citations · 17 references

Concepts

BusinessMarketingMarketing ManagementConsumer BehaviorE-commerce RetailingWeb AnalyticsConsumer SegmentationOnline Consumer BehaviorRetail SegmentationSegmentation VariablesUsage-based SegmentationUser Behavior AnalysisCross-cultural Consumer SegmentationDigital SegmentationE-commerce SegmentationInternet Usage SegmentationOnline Consumer SegmentationRetail Shopper SegmentationUsage-based Customer Profiling

References

17

Measuring the Customer Experience in Online Environments: A Structural Modeling Approach

Thomas P. Novak, Donna L. Hoffman, Yiu‐Fai Yung · Marketing Science · 2000 · 3.1K citations

Business, Information Systems, Marketing +14

Consumer Trust in an Internet Store: A Cross-Cultural Validation

Sirkka L. Järvenpää, Noam Tractinsky, Lauri Saarinen · Journal of Computer-Mediated Communication · 2006 · 1.9K citations

Business, Marketing, Marketing Management +17

Response Styles in Marketing Research: A Cross-National Investigation

Hans Baumgartner, Jan-Benedict E.M. Steenkamp · Journal of Marketing Research · 2001 · 1.2K citations · Full text

Business, Marketing, Marketing Management +14

The Internet and International Marketing

John A. Quelch, Lisa R. Klein · Sloan management review · 1996 · 871 citations

Business, Marketing, Supply Chain Management +9

The Internet Shopper

Naveen Donthu, Adriana Garcia · Journal of Advertising Research · 1999 · 840 citations