Concepedia

Usage-based Segmentation

Usage-Based Segmentation is a market segmentation strategy that classifies consumers according to their frequency, volume, or manner of product or service consumption, thereby distinguishing segments based on observable behavioral patterns rather than demographic, psychographic, or geographic characteristics.

170

Publications

8.5K

Citations

475

Authors

238

Institutions

Publications per year

2017–2026

49

Variants

Usage Segmentation

Parents

Children

Publications

170

Beyond Adoption: Development and Application of a Use-Diffusion Model

Chuan‐Fong Shih, Alladi Venkatesh · Journal of Marketing · 2003 · 448 citations

, , +17

An LTV model and customer segmentation based on customer value: a case study on the wireless telecommunication industry

Hyun-Seok Hwang, Taesoo Jung, Euiho Suh · Expert Systems with Applications · 2003 · 413 citations

, , +16

Identifying the green consumer: A segmentation study

Arminda Paço, Mário Raposo, Walter Leal Filho · Journal of Targeting Measurement and Analysis for Marketing · 2009 · 302 citations · Full text

, , +13

Using product, brand and purchasing involvement for retail segmentation

Anthony L. Spawton, Gerrard Macintosh · Journal of Retailing and Consumer Services · 1997 · 284 citations

, , +14

Person-Situation: Segmentation's Missing Link

Peter R. Dickson · Journal of Marketing · 1982 · 202 citations

, , +14

1–5 of 170

Authors

475

  1. JK
    Jason Kuruzovich

    Rensselaer Polytechnic Institute, United States

    3 publications · 131 citations

    3

    h-index

  2. SV
    Siva Viswanathan

    Duke University, United States

    3 publications · 131 citations

    3

    h-index

  3. SG
    Sanjay Gosain

    National Solar Observatory, United States

    3 publications · 131 citations

    3

    h-index

  4. MP
    Michael Peters

    International Center for Tropical Agriculture, Colombia

    2 publications · 64 citations

    2

    h-index

  5. JA
    June A. Flora

    Stanford University, United States

    2 publications · 110 citations

    2

    h-index

1–5 of 475

Institutions

238

  1. Tilburg University

    Tilburg, The Netherlands

    3 h-index

    4 publications

    173 citations

  2. The University of Texas at Austin

    Austin, United States

    3 h-index

    5 publications

    409 citations

  3. Massachusetts Institute of Technology

    Cambridge, United States

    3 h-index

    6 publications

    407 citations

  4. Rensselaer Polytechnic Institute

    Troy, United States

    3 h-index

    3 publications

    131 citations

  5. Eindhoven University of Technology

    Eindhoven, The Netherlands

    2 h-index

    5 publications

    113 citations

  6. Universidad de Granada

    Granada, Spain

    2 h-index

    2 publications

    76 citations

  7. Boston College

    Boston, United States

    2 h-index

    4 publications

    128 citations

  8. Kent State University

    Kent, United States

    2 h-index

    4 publications

    119 citations

1–8 of 238

Venues

  1. Journal of Marketing

    JM · 9 publications · 1.1K citations

    9

    h-index

  2. Expert Systems with Applications

    4 publications · 523 citations

    4

    h-index

  3. International Journal of Bank Marketing

    4 publications · 188 citations

    4

    h-index

  4. Journal of Marketing Research

    4 publications · 147 citations

    4

    h-index

  5. Journal of Retailing and Consumer Services

    4 publications · 431 citations

    4

    h-index

1–5