Concepedia

Cross-category Usage Segmentation

Cross-Category Usage Segmentation is a usage-based segmentation method that classifies users or entities based on their behavioral patterns across multiple product or service categories, distinguishing itself from single-category approaches by capturing cross-domain usage synergies and heterogeneities.

1

Publications

74

Citations

5

Authors

3

Institutions

Publications per year

2017–2026

1

Parents

Publications

1

1–1 of 1

Authors

5

  1. HY
    Hui-Yee Yap

    Chang Jung Christian University, Taiwan

    1 publications · 74 citations

    1

    h-index

  2. PL
    Pei-San Lo

    UCSI University, Malaysia

    1 publications · 74 citations

    1

    h-index

  3. GW
    Garry Wei‐Han Tan

    UCSI University, Malaysia

    1 publications · 74 citations

    1

    h-index

  4. FZ
    Felicity Zi-Xuan Ng

    Chang Jung Christian University, Taiwan

    1 publications · 74 citations

    1

    h-index

  5. KO
    Keng‐Boon Ooi

    UCSI University, Malaysia

    1 publications · 74 citations

    1

    h-index

1–5 of 5

Institutions

3

  1. Jiangxi University of Water Resources and Electric Power

    Nanchang, China

    1 h-index

    1 publications

    74 citations

  2. Chang Jung Christian University

    Tainan City, Taiwan

    1 h-index

    1 publications

    74 citations

  3. UCSI University

    Kuala Lumpur, Malaysia

    1 h-index

    5 publications

    370 citations

1–3 of 3

Venues

  1. Journal of Retailing and Consumer Services

    1 publications · 74 citations

    1

    h-index

1–1