Concepedia

Hui-Yee Yap

HY

Statistics

Publications

1

Citations

74

H-Index

1

Active since

2021

Affiliations

Chang Jung Christian University(Current)

Hui-Yee Yap is an author at Chang Jung Christian University specializing in cross-category usage segmentation, shopping journey, and merchandising analytics.

Publications per year

2021–2021

1

Publications

1

Fashion shopping on the go: A Dual-stage predictive-analytics SEM-ANN analysis on usage behaviour, experience response and cross-category usage

Felicity Zi-Xuan Ng, Hui-Yee Yap, Garry Wei‐Han Tan et al. · Journal of Retailing and Consumer Services · 2021 · 74 citations

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