Concepedia

Heavy User Segmentation

Heavy User Segmentation is a usage-based segmentation method that identifies and classifies consumers within a population who exhibit significantly higher consumption frequency or volume relative to their peers, thereby distinguishing them as a distinct subgroup for targeted analysis or intervention.

8

Publications

507

Citations

12

Authors

2

Institutions

Publications per year

2017–2026

0

Parents

Publications

8

How Important to Marketing Strategy is the “Heavy User”?

Dik Warren Twedt · Journal of Marketing · 1964 · 119 citations

, , +7

Heavy wine consumption: empirical and theoretical perspectives

Ronald E. Goldsmith, François d’Hauteville · British Food Journal · 1998 · 111 citations

, , +17

Heavy Users of Travel Agents: A Segmentation Analysis of Vacation Travelers

Ronald E. Goldsmith, Stephen W. Litvin · Journal of Travel Research · 1999 · 83 citations

, , +17

How Important to Marketing Strategy Is the "Heavy User"?

Dik Warren Twedt · Journal of Marketing · 1964 · 72 citations

, , +7

Profiling the Heavy Traveler Segment

Arch G. Woodside, Victor J. Cook, William A. Mindak · Journal of Travel Research · 1987 · 68 citations

, , +17

1–5 of 8

Authors

12

  1. RE
    Ronald E. Goldsmith

    Florida State University, United States

    2 publications · 194 citations

    2

    h-index

  2. DW
    Dik Warren Twedt

    Washington Poison Center, United States

    2 publications · 191 citations

    2

    h-index

  3. SW
    Stephen W. Litvin

    College of Charleston, United States

    2 publications · 101 citations

    2

    h-index

  4. JC
    Julie Clark

    Appalachian State University, United States

    1 publications · 25 citations

    1

    h-index

  5. MJ
    Michael J. Dotson

    Appalachian State University, United States

    1 publications · 25 citations

    1

    h-index

1–5 of 12

Institutions

2

  1. Florida State University

    Tallahassee, United States

    2 h-index

    2 publications

    194 citations

  2. Nanyang Technological University

    Singapore, Singapore

    1 h-index

    1 publications

    83 citations

1–2 of 2

Venues

  1. Journal of Travel Research

    JTR · 2 publications · 151 citations

    2

    h-index

  2. Journal of Marketing

    JM · 2 publications · 191 citations

    2

    h-index

  3. Journal Of Vacation Marketing

    JVM · 1 publications · 18 citations

    1

    h-index

  4. Academy of Marketing Studies journal

    1 publications · 11 citations

    1

    h-index

  5. British Food Journal

    1 publications · 111 citations

    1

    h-index

1–5