Concepedia

Dik Warren Twedt

DW

16

Publications

709

Citations

12

H-Index

1952

Active since

Affiliations

Washington Poison Center(Current)

Dik Warren Twedt is an author at Washington Poison Center specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchBusinessConsumer BehaviorMarketing ManagementMarketing CommunicationMarketing StrategyJournalismAdvertising

Publications per year

1952–1977

16

Publications

16

How Important to Marketing Strategy is the “Heavy User”?

Dik Warren Twedt · Journal of Marketing · 1964 · 119 citations

Management, Consumer Research, Consumer Behavior +4

Clinical versus Statistical Prediction

Dik Warren Twedt, Paul E. Meehl · Journal of Marketing · 1956 · 97 citations

Prognosis, Patient Safety, Medicine +3

Marketing Research: Text and Cases

Dik Warren Twedt, Harper W. Boyd, Ralph Westfall et al. · Journal of Marketing Research · 1977 · 74 citations

Management, Consumer Research, Marketing Communication +4

How Important to Marketing Strategy Is the "Heavy User"?

Dik Warren Twedt · Journal of Marketing · 1964 · 71 citations

Customer Satisfaction, Heavy User, Interactive Marketing +6

A multiple factor analysis of advertising readership.

Dik Warren Twedt · Journal of Applied Psychology · 1952 · 64 citations

Advertising, Targeted Advertising, Management +6

Rows per page

1–5 of 16