Concepedia

Harper W. Boyd

HW

21

Publications

789

Citations

14

H-Index

1954

Active since

Affiliations

Stanford University(Current)

Northwestern University

Harper W. Boyd is an author at Stanford University specializing in management, marketing, and business.

Top concepts

ManagementMarketingBusinessConsumer ResearchJournalismBiasAdvertisingSurvey MethodologyMarketing CommunicationArts

Publications per year

1954–1978

21

Publications

21

Research Methods in Social Relations

Harper W. Boyd, Marie Jahoda, Morton Deutsch et al. · Journal of Marketing · 1954 · 270 citations

Social Data Analysis, Social Networks, Research Methods +4

Marketing Research: Text and Cases

Dik Warren Twedt, Harper W. Boyd, Ralph Westfall et al. · Journal of Marketing Research · 1977 · 74 citations

Management, Consumer Research, Marketing Communication +4

An Attitudinal Framework for Advertising Strategy

Harper W. Boyd, Michael L. Ray, Edward C. Strong · Journal of Marketing · 1972 · 68 citations

Targeted Advertising, Consumer Research, Brand Strategy +18

Marketing Research: Text and Cases

Robert B. Miner, Harper W. Boyd, Ralph Westfall · Journal of Marketing · 1956 · 45 citations

Management, Consumer Research, Marketing Communication +4

Correlates of Grocery Product Consumption Rates

Ronald E. Frank, William F. Massy, Harper W. Boyd · Journal of Marketing Research · 1967 · 44 citations

Consumer Economics, Digital Marketing, Consumer Study +16

Rows per page

1–5 of 21