Statistics
Publications
35
Citations
3.9K
H-Index
24
Active since
1966
Michael L. Ray is an author at Stanford University specializing in marketing, business, and advertising psychology.
Publications per year
1966–2021
35
35
Affective Responses Mediating Acceptance of Advertising
Rajeev Batra, Michael L. Ray · Journal of Consumer Research · 1986 · 1.1K citations
Business, Communication, Marketing +14
Barbara J. Coe, Courtland L. Bovée, William F. Arens et al. · Journal of Marketing · 1984 · 441 citations
Measure Validation in Marketing
Roger M. Heeler, Michael L. Ray · Journal of Marketing Research · 1972 · 208 citations
Advertising Strategies to Increase Usage Frequency
Brian Wansink, Michael L. Ray · Journal of Marketing · 1996 · 176 citations
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