Concepedia

Roger M. Heeler

RM

23

Publications

1.1K

Citations

17

H-Index

1971

Active since

Affiliations

York University(Current)

Stanford University

Roger M. Heeler is an author at York University specializing in management, marketing, and business.

Top concepts

ManagementMarketingBusinessConsumer ResearchStatisticsConsumer BehaviorMarketing AnalyticsCustomer SatisfactionBehavioral Decision MakingEconomics

Publications per year

1971–2009

23

Publications

23

Problems in Predicting New Product Growth for Consumer Durables

Roger M. Heeler, Thomas P. Hustad · Management Science · 1980 · 235 citations

Consumer-driven Product Development, New Product Growth, Economics +15

Measure Validation in Marketing

Roger M. Heeler, Michael L. Ray · Journal of Marketing Research · 1972 · 205 citations

Marketing Analytics, Customer Satisfaction, Engineering +16

Attribute Importance: Contrasting Measurements

Roger M. Heeler, Chike Okechuku, Stan Reid · Journal of Marketing Research · 1979 · 80 citations

Measurement Theory, Behavioral Decision Making, Measurement +27

Measure Validation in Marketing

Roger M. Heeler, Michael L. Ray · Journal of Marketing Research · 1972 · 69 citations

Marketing Analytics, Customer Satisfaction, Management +4

Modeling Supermarket Product Selection

Roger M. Heeler, Michael Kearney, Bruce J. Mehaffey · Journal of Marketing Research · 1973 · 61 citations

Marketing Analytics, Customer Satisfaction, Supermarket Product Selection +16

Rows per page

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