Concepedia

Thomas P. Hustad

TP

8

Publications

457

Citations

8

H-Index

1973

Active since

Affiliations

York University(Current)

Indiana University

Thomas P. Hustad is an author at York University specializing in management, marketing, and business.

Top concepts

Publications per year

1973–1986

8

Publications

8

Problems in Predicting New Product Growth for Consumer Durables

Roger M. Heeler, Thomas P. Hustad · Management Science · 1980 · 235 citations

, , +15

Will the Real Consumer Activist Please Stand Up: An Examination of Consumers’ Opinions about Marketing Practices

Thomas P. Hustad, Edgar A. Pessemier · Journal of Marketing Research · 1973 · 78 citations

, , +21

Will the Real Consumer Activist Please Stand up: An Examination of Consumers' Opinions about Marketing Practices

Thomas P. Hustad, Edgar A. Pessemier · Journal of Marketing Research · 1973 · 42 citations

Industrial product concept testing

Franklin Acito, Thomas P. Hustad · Industrial Marketing Management · 1981 · 39 citations

, , +9

Maximum Likelihood Factor Analysis of Attitude Data

Roger M. Heeler, Thomas W. Whipple, Thomas P. Hustad · Journal of Marketing Research · 1977 · 22 citations

, , +12

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