Concepedia

Bruce J. Mehaffey

BJ

2

Publications

87

Citations

2

H-Index

1973

Active since

Affiliations

York University(Current)

Bruce J. Mehaffey is an author at York University specializing in business, market segmentation, and quantitative management.

Top concepts

BusinessMarketingManagementConsumer ChoiceBusiness AnalyticsMarket SegmentationQuantitative ManagementDecision ScienceConsumer ResearchMarketing Analytics

Publications per year

1973–1973

2

Publications

2

Modeling Supermarket Product Selection

Roger M. Heeler, Michael Kearney, Bruce J. Mehaffey · Journal of Marketing Research · 1973 · 61 citations

Marketing Analytics, Customer Satisfaction, Supermarket Product Selection +16

Modeling Supermarket Product Selection

Roger M. Heeler, M.J. Kearney, Bruce J. Mehaffey · Journal of Marketing Research · 1973 · 26 citations

Supermarket Product Selection, Management, Business +6

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