Concepedia

Chike Okechuku

CO

11

Publications

656

Citations

11

H-Index

1979

Active since

Affiliations

University of Windsor(Current)

Chike Okechuku is an author at University of Windsor specializing in management, business, and consumer research.

Top concepts

ManagementBusinessMarketingConsumer ResearchConsumer BehaviorHuman ResourcesConsumer CultureInternational MarketingBehavioral Decision MakingBias

Publications per year

1979–2012

11

Publications

11

The Importance of Product Country of Origin:

Chike Okechuku · European Journal of Marketing · 1994 · 223 citations

Consumer Uncertainty, International Marketing, Relative Importance +23

Nigerian Consumer Attitudes Toward Foreign and Domestic Products

Chike Okechuku, Vincent Onyemah · Journal of International Business Studies · 1999 · 136 citations

Customer Satisfaction, Consumer Culture, International Marketing +7

Attribute Importance: Contrasting Measurements

Roger M. Heeler, Chike Okechuku, Stan Reid · Journal of Marketing Research · 1979 · 80 citations

Measurement Theory, Behavioral Decision Making, Measurement +27

Impact of Job Satisfaction and Personal Values on the Work Orientation of Chinese Accounting Practitioners

George Lan, Chike Okechuku, He Zhang et al. · Journal of Business Ethics · 2012 · 64 citations

Job Satisfaction, Employee Attitude, Personal Values +9

Attribute Importance: Contrasting Measurements

Roger M. Heeler, Chike Okechuku, Stan Reid · Journal of Marketing Research · 1979 · 38 citations

Measurement Theory, Attribute Importance, Behavioral Decision Making +6

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