Concepedia

Barbara J. Coe

BJ

8

Publications

938

Citations

8

H-Index

1976

Active since

Affiliations

University of North Texas(Current)

Barbara J. Coe is an author at University of North Texas specializing in management, marketing, and business.

Top concepts

Publications per year

1976–2011

8

Publications

8

Contemporary Advertising

Barbara J. Coe, Courtland L. Bovée, William F. Arens et al. · Journal of Marketing · 1984 · 441 citations

Aaker, David A. (Ed.).<i>Advertising Management</i>. Englewood Cliffs, New Jersey: Prentice-Hall, Inc., 1975

Barbara J. Coe · Journal of Advertising · 1976 · 280 citations

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The effect of information technology on productivity in retailing

James Reardon, Ron Hasty, Barbara J. Coe · Journal of Retailing · 1996 · 71 citations

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Applied Scale Development: Measurement Of Store Image

James Reardon, Chip E. Mikller, Barbara J. Coe · Journal of Applied Business Research (JABR) · 2011 · 47 citations · Full text

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Sourcing preference scale

Cathy Owens Swift, Barbara J. Coe · Industrial Marketing Management · 1994 · 30 citations

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