Statistics
Publications
67
Citations
4K
H-Index
34
Active since
1963
Affiliations
Stanford University(Current)
William F. Massy is an author at Stanford University specializing in business, marketing, and marketing management.
Publications per year
1963–2013
67
67
Stochastic Models of Buying Behavior
Gareth Horsnell, William F. Massy, David B. Montgomery et al. · Operational Research Quarterly (1970-1977) · 1971 · 175 citations
William F. Massy, Robert Zemsky · The Journal of Higher Education · 1994 · 167 citations
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