Concepedia

Edward C. Strong

EC

5

Publications

172

Citations

5

H-Index

1972

Active since

Affiliations

Tulane University(Current)

INSEAD

Edward C. Strong is an author at Tulane University specializing in marketing, management, and business.

Top concepts

BusinessMarketingManagementAdvertisingConsumer ResearchInteractive MarketingBrand StrategyMarketing StrategyBrand AwarenessBusiness Strategy

Publications per year

1972–2005

5

Publications

5

An Attitudinal Framework for Advertising Strategy

Harper W. Boyd, Michael L. Ray, Edward C. Strong · Journal of Marketing · 1972 · 68 citations

Targeted Advertising, Consumer Research, Brand Strategy +18

A Two-Stage Model of the Promotional Performance of Pure Online Firms

Jianan Wu, Victor J. Cook, Edward C. Strong · Information Systems Research · 2005 · 38 citations

Marketing Analytics, Digital Marketing, Targeted Advertising +23

An Attitudinal Framework for Advertising Strategy

Harper W. Boyd, Michael L. Ray, Edward C. Strong · Journal of Marketing · 1972 · 31 citations

Advertising, Interactive Marketing, Targeted Advertising +14

The Use of Field Experimental Observations in Estimating Advertising Recall

Edward C. Strong · Journal of Marketing Research · 1974 · 24 citations

Marketing Analytics, Behavioral Decision Making, Targeted Advertising +16

Readings in marketing strategy

Jean-Claude Larréché, Edward C. Strong · Medical Entomology and Zoology · 1982 · 11 citations

Management, Brand Strategy, Business +5

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