Concepedia

Victor J. Cook

VJ

11

Publications

765

Citations

11

H-Index

1969

Active since

Affiliations

Tulane University(Current)

Victor J. Cook is an author at Tulane University specializing in marketing, business, and consumer research.

Top concepts

MarketingBusinessConsumer ResearchManagementBusiness StrategyEngineeringBrand StrategyStrategic ManagementFinanceStrategy

Publications per year

1969–2005

11

Publications

11

Validity of the Product Life Cycle

Rolando Ercole Polli, Victor J. Cook · The Journal of Business · 1969 · 284 citations

Productivity, Product Lifecycle Management, Engineering +7

Marketing Strategy and Differential Advantage

Victor J. Cook · Journal of Marketing · 1983 · 198 citations

Brand Strategy, Portfolio Strategy, Competitive Advantage +16

Profiling the Heavy Traveler Segment

Arch G. Woodside, Victor J. Cook, William A. Mindak · Journal of Travel Research · 1987 · 68 citations

Engineering, Activity-travel Pattern, Consumer Research +17

A SEARCH FOR CONSTANTS: THE “HEAVY USER” REVISITED!

Victor J. Cook, William A. Mindak · Journal of Consumer Marketing · 1984 · 48 citations

Engineering, Consumer Research, Information Overload +17

The Net Present Value of Market Share

Victor J. Cook · Journal of Marketing · 1985 · 41 citations

Dynamic Interaction, Price Leadership, Market Equilibrium +16

Rows per page

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