Concepedia

William A. Mindak

WA

Statistics

Publications

10

Citations

522

H-Index

10

Active since

1956

Affiliations

The University of Texas at Austin(Current)

Tulane University

William A. Mindak is an author at The University of Texas at Austin specializing in marketing, management, and business.

Top concepts

MarketingManagementBusinessAdvertisingInteractive MarketingConsumer ResearchMarketing ManagementMarketing CommunicationSocial MarketingBusiness Strategy

Publications per year

1956–1987

10

Publications

10

Marketing and Public Relations

Philip Kotler, William A. Mindak · Journal of Marketing · 1978 · 99 citations

Advertising, Arts, Management +5

Marketing and Public Relations

Philip Kotler, William A. Mindak · Journal of Marketing · 1978 · 97 citations

Social Marketing, Public Opinion, Communication +21

Fitting the Semantic Differential to the Marketing Problem

William A. Mindak · Journal of Marketing · 1961 · 87 citations

Marketing Analytics, Marketing Problem, Consumer Research +20

Profiling the Heavy Traveler Segment

Arch G. Woodside, Victor J. Cook, William A. Mindak · Journal of Travel Research · 1987 · 68 citations

Engineering, Activity-travel Pattern, Consumer Research +17

A SEARCH FOR CONSTANTS: THE “HEAVY USER” REVISITED!

Victor J. Cook, William A. Mindak · Journal of Consumer Marketing · 1984 · 48 citations

Engineering, Consumer Research, Information Overload +17

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