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Oryx Publishing and Advertising (Qatar)

OP

Statistics

Publications

33

Citations

1.6K

Authors

4

Location

Doha, Qatar

Also known as Oryx Advertising

Oryx Publishing and Advertising (Qatar) is a company institution in Doha, Qatar known for marketing, marketing management, and marketing strategy.

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Publications

33

Using the Benefit Chain for Improved Strategy Formulation

Shirley Young, Barbara Feigin · Journal of Marketing · 1975 · 183 citations

, , +14

The Modern Feminine Life Style

Fred D. Reynolds, Melvin R. Crask, William D. Wells · Journal of Marketing · 1977 · 97 citations

, , +10

Some Practical Considerations in Market Segmentation

Shirley Young, Leland Ott, Barbara Feigin · Journal of Marketing Research · 1978 · 96 citations

, , +9

Using the Benefit Chain for Improved Strategy Formulation

Shirley Young, Barbara Feigin · Journal of Marketing · 1975 · 81 citations

, , +14

Marketing's Application to Fund Raising

William A. Mindak, H. Malcolm Bybee · Journal of Marketing · 1971 · 43 citations

, , +9

1–5 of 33

Authors

4

  1. BF
    Barbara Feigin

    Oryx Publishing and Advertising (Qatar), Qatar

    4 publications · 416 citations

    4

    h-index

  2. LO
    Leland Ott

    Oryx Publishing and Advertising (Qatar), Qatar

    2 publications · 152 citations

    2

    h-index

  3. HM
    H. Malcolm Bybee

    Oryx Publishing and Advertising (Qatar), Qatar

    2 publications · 70 citations

    2

    h-index

  4. JC
    J. Chidley

    Oryx Publishing and Advertising (Qatar), Qatar

    1 publications · 16 citations

    1

    h-index

1–4 of 4