Concepedia

Barbara Feigin

BF

Statistics

Publications

4

Citations

416

H-Index

4

Active since

1975

Affiliations

Oryx Publishing and Advertising (Qatar)(Current)

Barbara Feigin is an author at Oryx Publishing and Advertising (Qatar) specializing in strategic management, strategy selection, and segment evaluation.

Publications per year

1975–1978

4

Publications

4

Using the Benefit Chain for Improved Strategy Formulation

Shirley Young, Barbara Feigin · Journal of Marketing · 1975 · 183 citations

, , +14

Some Practical Considerations in Market Segmentation

Shirley Young, Leland Ott, Barbara Feigin · Journal of Marketing Research · 1978 · 96 citations

, , +9

Using the Benefit Chain for Improved Strategy Formulation

Shirley Young, Barbara Feigin · Journal of Marketing · 1975 · 81 citations

, , +14

Some Practical Considerations in Market Segmentation

Shirley Young, Leland Ott, Barbara Feigin · Journal of Marketing Research · 1978 · 56 citations

, , +9

1–4 of 4