Concepedia

Shirley Young

SY

Statistics

Publications

11

Citations

652

H-Index

11

Active since

1962

Affiliations

University of Sunderland(Current)

Oryx Publishing and Advertising (Qatar)

Shirley Young is an author at University of Sunderland specializing in personality traits, personality assessment, and psychology.

Publications per year

1962–2023

11

Publications

11

Using the Benefit Chain for Improved Strategy Formulation

Shirley Young, Barbara Feigin · Journal of Marketing · 1975 · 183 citations

, , +14

Some Practical Considerations in Market Segmentation

Shirley Young, Leland Ott, Barbara Feigin · Journal of Marketing Research · 1978 · 96 citations

, , +9

The repertory grid technique: Its place in empirical software engineering research

Helen M. Edwards, Sharon McDonald, Shirley Young · Information and Software Technology · 2008 · 81 citations

, , +2

Using the Benefit Chain for Improved Strategy Formulation

Shirley Young, Barbara Feigin · Journal of Marketing · 1975 · 81 citations

, , +14

Fractional Factorial Designs for Experiments with Factors at Two and Three Levels.

H. H. Ku, W. S. Connor, Shirley Young · Mathematics of Computation · 1962 · 58 citations · Full text

, , +5

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