Concepedia

Melvin R. Crask

MR

Statistics

Publications

14

Citations

1.9K

H-Index

14

Active since

1977

Affiliations

University of Georgia(Current)

Melvin R. Crask is an author at University of Georgia specializing in consumer research, marketing, and management.

Top concepts

MarketingConsumer ResearchManagementBusinessCustomer SatisfactionSocial SciencesConsumer BehaviorArtsJournalismAdvertising

Publications per year

1977–2003

14

Publications

14

Mail Survey Response Rate: A Meta-Analysis of Selected Techniques for Inducing Response

Richard J. Fox, Melvin R. Crask, Jong-Hoon Kim · Public Opinion Quarterly · 1988 · 675 citations

Customer Satisfaction, Behavioral Decision Making, Online Experiment +25

Protection motivation theory

John F. Tunner, Ellen Day, Melvin R. Crask · Journal of Business Research · 1989 · 231 citations

Behavioral Decision Making, Social Psychology, Self-defense +9

Typology of Main Message Strategies for Television Commercials

Henry A. Laskey, Ellen Day, Melvin R. Crask · Journal of Advertising · 1989 · 217 citations

Targeted Advertising, Consumer Research, Classification Schemes +22

Value Assessment: The Antecedent of Customer Satisfaction

Ellen Day, Melvin R. Crask · The Journal of Consumer Satisfaction, Dissatisfaction & Complaining Behavior · 2000 · 181 citations

Customer Experience, Customer Satisfaction, Service Quality +12

Validation of Discriminant Analysis in Marketing Research

Melvin R. Crask, William D. Perreault · Journal of Marketing Research · 1977 · 151 citations

Marketing Analytics, Customer Satisfaction, Salesman-selection Problem +12

Rows per page

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