Henry A. Laskey - Concepedia

Author

Henry A. Laskey

Also Known As

Henry A. Laskey

Publications

476

Citations

H-Index

Concepts

All Affiliations

Henry A. Laskey is an author at Western Michigan University specializing in management, marketing, and advertising.

#	Concept	H-Index	Publications	Citations
1	Management	5	5	422
2	Marketing	5	5	422
3	Arts	3	3	340
4	Communication	3	3	343
5	Business	2	2	102

Henry A. Laskey

Publications

453

Citations

H-Index

Page 1

	Year	Citations
Typology of Main Message Strategies for Television Commercials Henry A. Laskey, Ellen Day, Melvin R. Crask Journal of Advertising Targeted AdvertisingConsumer ResearchClassification SchemesCommunicationInternational Advertising	1989	217
Sports Event Sponsorship For Brand Promotion J. A. F. Nicholls, Sydney Roslow, Henry A. Laskey Journal of Applied Business Research (JABR) Brand StrategySports SponsorshipConsumer ResearchSports ConsumptionCommunication	2011	73
Effects of Strategy and Pictures in Travel Agency Advertising Henry A. Laskey, Bruce Seaton, J. A. F. Nicholls Journal of Travel Research AdvertisingInteractive MarketingTargeted AdvertisingManagementMarketing Communication	1994	53
Investigating the Impact of Executional Style on Television Commercial Effectiveness Henry A. Laskey, Richard J. Fox, Melvin R. Crask Journal of Advertising Research MarketingMedia StudiesTelevision Commercial EffectivenessTelevision StudyPerformance Studies	1994	50
The Enigma of Cooperative Advertising Sydney Roslow, Henry A. Laskey, J. A. F. Nicholls Journal of Business and Industrial Marketing Relationship MarketingTargeted AdvertisingAdvertisingCooperative SystemInteractive Marketing	1993	29
A Positioning-based Decision Model for Selecting Advertising Messages Melvin R. Crask, Henry A. Laskey Journal of Advertising Research	1990	19
Strategy and Structure in Bank Advertising: An EmpiricalTest Henry A. Laskey, Bruce Seaton, J. A. F. Nicholls International Journal of Bank Marketing	1992	12

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