Concepedia

Henry A. Laskey

HA

7

Publications

453

Citations

7

H-Index

1989

Active since

Affiliations

Western Michigan University(Current)

Henry A. Laskey is an author at Western Michigan University specializing in management, marketing, and advertising.

Top concepts

MarketingManagementAdvertisingAdvertising EffectivenessArtsCommunicationBrand AwarenessConsumer ResearchMarketing CommunicationBusiness

Publications per year

1989–2011

7

Publications

7

Typology of Main Message Strategies for Television Commercials

Henry A. Laskey, Ellen Day, Melvin R. Crask · Journal of Advertising · 1989 · 217 citations

Targeted Advertising, Consumer Research, Classification Schemes +22

Sports Event Sponsorship For Brand Promotion

J. A. F. Nicholls, Sydney Roslow, Henry A. Laskey · Journal of Applied Business Research (JABR) · 2011 · 73 citations · Full text

Brand Strategy, Sports Sponsorship, Consumer Research +24

Effects of Strategy and Pictures in Travel Agency Advertising

Henry A. Laskey, Bruce Seaton, J. A. F. Nicholls · Journal of Travel Research · 1994 · 53 citations

Advertising, Interactive Marketing, Targeted Advertising +12

Investigating the Impact of Executional Style on Television Commercial Effectiveness

Henry A. Laskey, Richard J. Fox, Melvin R. Crask · Journal of Advertising Research · 1994 · 50 citations

Marketing, Media Studies, Television Commercial Effectiveness +9

The Enigma of Cooperative Advertising

Sydney Roslow, Henry A. Laskey, J. A. F. Nicholls · Journal of Business and Industrial Marketing · 1993 · 29 citations

Relationship Marketing, Targeted Advertising, Advertising +14

Rows per page

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