Concepedia

J. A. F. Nicholls

JA

28

Publications

1.3K

Citations

19

H-Index

1984

Active since

Affiliations

Florida International University(Current)

Purdue University West Lafayette

City University of Hong Kong

Xi'an Jiaotong University

William Paterson University

J. A. F. Nicholls is an author at Florida International University specializing in marketing, management, and business.

Top concepts

MarketingManagementBusinessConsumer ResearchConsumer BehaviorConsumer Decision MakingBehavioral ScienceCustomer SatisfactionCultureConsumer Culture

Publications per year

1984–2011

28

Publications

28

Brand recall and brand preference at sponsored golf and tennis tournaments

J. A. F. Nicholls, Sydney Roslow, Sandipa Dublish · European Journal of Marketing · 1999 · 138 citations

Marketing, Advertising, Management +13

Teaching Experiential Learning: Adoption of an Innovative Course in an MBA Marketing Curriculum

Tiger Li, Barnett A. Greenberg, J. A. F. Nicholls · Journal of Marketing Education · 2007 · 134 citations

Innovation Adoption, Education, Key Factors +17

Impacts of situational factors on buying decisions in shopping malls

Guijun Zhuang, Alex S.L. Tsang, Nan Zhou et al. · European Journal of Marketing · 2006 · 99 citations

Customer Satisfaction, Behavioral Decision Making, Shopping Malls +19

The seven year itch? Mall shoppers across time

J. A. F. Nicholls, Fuan Li, Carl J. Kranendonk et al. · Journal of Consumer Marketing · 2002 · 81 citations

Shopping Patterns, Consumer Study, Consumer Research +16

Parsimonious measurement of customer satisfaction with personal service and the service setting

J. A. F. Nicholls, G. Ronald Gilbert, Sydney Roslow · Journal of Consumer Marketing · 1998 · 78 citations

Total Quality Management, Customer Satisfaction, Parsimonious Measurement +17

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