J. A. F. Nicholls

Brand recall and brand preference at sponsored golf and tennis tournaments

J. A. F. Nicholls, Sydney Roslow, Sandipa Dublish · European Journal of Marketing · 1999 · 139 citations

Business, Marketing, Marketing Management +14

Teaching Experiential Learning: Adoption of an Innovative Course in an MBA Marketing Curriculum

Tiger Li, Barnett A. Greenberg, J. A. F. Nicholls · Journal of Marketing Education · 2007 · 139 citations

Education, Marketing, Teaching +12

Impacts of situational factors on buying decisions in shopping malls

Guijun Zhuang, Alex S.L. Tsang, Nan Zhou et al. · European Journal of Marketing · 2006 · 100 citations

Business, Marketing, Marketing Management +14

The seven year itch? Mall shoppers across time

J. A. F. Nicholls, Fuan Li, Carl J. Kranendonk et al. · Journal of Consumer Marketing · 2002 · 81 citations

Business, Marketing, Marketing Management +16

Parsimonious measurement of customer satisfaction with personal service and the service setting

J. A. F. Nicholls, G. Ronald Gilbert, Sydney Roslow · Journal of Consumer Marketing · 1998 · 78 citations

Business, Marketing, Consumer Behavior +13