Alex S.L. Tsang

Power, conflict, and cooperation: The impact of guanxi in Chinese marketing channels

Guijun Zhuang, Youmin Xi, Alex S.L. Tsang · Industrial Marketing Management · 2008 · 219 citations

Management, Marketing, Marketing Management +12

Making your online voice loud: the critical role of WOM information

Minxue Huang, Fengyan Cai, Alex S.L. Tsang et al. · European Journal of Marketing · 2011 · 179 citations

Social Sciences, Communication, Marketing +17

Factors affecting members' trust belief and behaviour intention in virtual communities

Jyh‐Jeng Wu, Alex S.L. Tsang · Behaviour and Information Technology · 2008 · 162 citations

Social Sciences, Social Psychology, Community Psychology +12

The interactive influence of country of origin of brand and product involvement on purchase intention

Gerard Prendergast, Alex S.L. Tsang, Cherry N.W. Chan · Journal of Consumer Marketing · 2010 · 134 citations

Business, Marketing, Marketing Management +14

Linking sports sponsorship with purchase intentions

Heidi M.K. Ngan, Gerard Prendergast, Alex S.L. Tsang · European Journal of Marketing · 2011 · 116 citations

Business, Marketing, Marketing Management +10