Concepedia

Alex S.L. Tsang

AS

24

Publications

1.6K

Citations

19

H-Index

2003

Active since

Affiliations

Hong Kong Baptist University(Current)

City University of Hong Kong

Wuhan University

Xi'an Jiaotong University

William Paterson University

Alex S.L. Tsang is an author at Hong Kong Baptist University specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchConsumer BehaviorBusinessConsumer Decision MakingAdvertisingCommunicationBehavioral Decision MakingSocial Influence

Publications per year

2003–2021

24

Publications

24

Power, conflict, and cooperation: The impact of guanxi in Chinese marketing channels

Guijun Zhuang, Youmin Xi, Alex S.L. Tsang · Industrial Marketing Management · 2008 · 216 citations

Chinese Politics, East Asian Studies, International Marketing +8

Making your online voice loud: the critical role of WOM information

Minxue Huang, Fengyan Cai, Alex S.L. Tsang et al. · European Journal of Marketing · 2011 · 176 citations

Digital Marketing, Consumer Research, Ripple Effect +33

Factors affecting members' trust belief and behaviour intention in virtual communities

Jyh‐Jeng Wu, Alex S.L. Tsang · Behaviour and Information Technology · 2008 · 161 citations

Behavioral Decision Making, Social Psychology, Social Influence +24

The interactive influence of country of origin of brand and product involvement on purchase intention

Gerard Prendergast, Alex S.L. Tsang, Cherry N.W. Chan · Journal of Consumer Marketing · 2010 · 132 citations

Customer Satisfaction, Digital Marketing, International Marketing +21

Linking sports sponsorship with purchase intentions

Heidi M.K. Ngan, Gerard Prendergast, Alex S.L. Tsang · European Journal of Marketing · 2011 · 116 citations

Consumer Study, Consumer Research, Sports Sponsorship +18

Rows per page

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