Alex S.L. Tsang - Concepedia

Concepedia

Author

Alex S.L. Tsang

Hong Kong Baptist University ORCID

Also Known As

Alex S. L. Tsang, Alex S.L. Tsang

38

Publications

1.6K

Citations

19

H-Index

113

Concepts

All Affiliations

Hong Kong Baptist University City University of Hong Kong Wuhan University Xi'an Jiaotong University William Paterson University

AS

About

Alex S.L. Tsang is an author at Hong Kong Baptist University specializing in marketing, management, and consumer research.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Business	11	12	938
2	Arts	2	2	247
3	Engineering	2	2	92
4	Language Studies	2	2	246
5	Health Sciences	1	1	14

Alex S.L. Tsang

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24

Publications

1.6K

Citations

19

H-Index

	Year	Citations
Power, conflict, and cooperation: The impact of guanxi in Chinese marketing channels Guijun Zhuang, Youmin Xi, Alex S.L. Tsang Industrial Marketing Management Chinese PoliticsEast Asian StudiesInternational MarketingManagementBusiness	2008	216
Making your online voice loud: the critical role of WOM information Minxue Huang, Fengyan Cai, Alex S.L. Tsang, European Journal of Marketing Digital MarketingConsumer ResearchRipple EffectSocial InfluenceCommunication	2011	176
Factors affecting members' trust belief and behaviour intention in virtual communities Jyh‐Jeng Wu, Alex S.L. Tsang Behaviour and Information Technology Behavioral Decision MakingSocial PsychologySocial InfluenceVirtual CommunitiesCommunication	2008	161
The interactive influence of country of origin of brand and product involvement on purchase intention Gerard Prendergast, Alex S.L. Tsang, Cherry N.W. Chan Journal of Consumer Marketing Customer SatisfactionDigital MarketingInternational MarketingProduct InvolvementConsumer Study	2010	132
Linking sports sponsorship with purchase intentions Heidi M.K. Ngan, Gerard Prendergast, Alex S.L. Tsang European Journal of Marketing Consumer StudyConsumer ResearchSports SponsorshipSocial InfluenceSports Consumption	2011	116
Is a “star” worth a thousand words? Alex S.L. Tsang, Gerard Prendergast European Journal of Marketing Consumer UncertaintyConsumer ResearchConsumer AttitudeCommunicationConsumer Engagement	2009	116
Impacts of situational factors on buying decisions in shopping malls Guijun Zhuang, Alex S.L. Tsang, Nan Zhou, European Journal of Marketing Customer SatisfactionBehavioral Decision MakingShopping MallsConsumer StudyConsumer Research	2006	99
Explaining socially responsible consumption Gerard Prendergast, Alex S.L. Tsang Journal of Consumer Marketing Customer SatisfactionSocially Responsible ProductBehavioral Decision MakingConsumer StudyConsumer Research	2019	91
Newsgroup participants as opinion leaders and seekers in online and offline communication environments Alex S.L. Tsang, Nan Zhou Journal of Business Research Group CommunicationSocial MediaOpinion AggregationOnline CommunicationOnline Community	2004	71
Recovery strategy for group service failures Yuanyuan Zhou, Minxue Huang, Alex S.L. Tsang, European Journal of Marketing EngineeringConsumer StudyConsumer ResearchSocial RecoveryReliability Engineering	2013	57

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