Concepedia

Author

Cherry N.W. Chan

Hong Kong Baptist University

Also Known As

Cherry N.W. Chan

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Publications

132

Citations

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H-Index

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Concepts

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Hong Kong Baptist University
CN

About

Cherry N.W. Chan is an author at Hong Kong Baptist University specializing in interactive marketing, brand building, and brand equity.

Top Concepts

#ConceptH-IndexPublicationsCitations

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Business

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132

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Management

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132

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Marketing

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132

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Brand Building

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132

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Brand Development

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132

Cherry N.W. Chan

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1

Publications

132

Citations

1

H-Index

YearCitations

The interactive influence of country of origin of brand and product involvement on purchase intention

Gerard Prendergast, Alex S.L. Tsang, Cherry N.W. Chan

Journal of Consumer Marketing

2010

132

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