1
Publications
132
Citations
1
H-Index
2010
Active since
Affiliations
Hong Kong Baptist University(Current)
Cherry N.W. Chan is an author at Hong Kong Baptist University specializing in interactive marketing, brand building, and brand equity.
Top concepts
BrandingBusinessMarketingManagementBrand EquityBrand StrategyBrand AwarenessBrand DevelopmentConsumer BehaviorConsumer Research
Publications per year
2010–2010
1
1