1
Publications
116
Citations
1
H-Index
2011
Active since
Affiliations
Hong Kong Baptist University(Current)
Heidi M.K. Ngan is an author at Hong Kong Baptist University specializing in social influence, sports sponsorship, and consumer decision making.
Top concepts
BusinessMarketingManagementAdvertisingSponsorshipSocial InfluenceSports MarketingConsumer BehaviorConsumer ResearchSports Consumption
Publications per year
2011–2011
1
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