Concepedia

Author

Heidi M.K. Ngan

Hong Kong Baptist University

Also Known As

Heidi M.K. Ngan

1

Publications

116

Citations

1

H-Index

14

Concepts

All Affiliations

Hong Kong Baptist University
HM

About

Heidi M.K. Ngan is an author at Hong Kong Baptist University specializing in social influence, sports sponsorship, and consumer decision making.

Top Concepts

#ConceptH-IndexPublicationsCitations

1

Business

1

1

116

2

Management

1

1

116

3

Marketing

1

1

116

4

Consumer Behavior

1

1

116

5

Consumer Decision Making

1

1

116

Heidi M.K. Ngan

×

1

Publications

116

Citations

1

H-Index

YearCitations

Linking sports sponsorship with purchase intentions

Heidi M.K. Ngan, Gerard Prendergast, Alex S.L. Tsang

European Journal of Marketing

2011

116

Page 1