Concepedia

Tiger Li

TL

Statistics

Publications

16

Citations

2.4K

H-Index

14

Active since

1990

Affiliations

Florida International University(Current)

Michigan State University

Tiger Li is an author at Florida International University specializing in management, business, and marketing.

Top concepts

BusinessMarketingManagementBusiness StrategyStrategic ManagementGlobal StrategyMarketing StrategyInternational BusinessNew Product DevelopmentConsumer Behavior

Publications per year

1990–2015

16

Publications

16

The Impact of Market Knowledge Competence on New Product Advantage: Conceptualization and Empirical Examination

Tiger Li, Roger J. Calantone · Journal of Marketing · 1998 · 1.3K citations

Customer Satisfaction, Knowledge Creation, Market Knowledge Competence +16

The Impact of Market Knowledge Competence on New Product Advantage: Conceptualization and Empirical Examination

Tiger Li, Roger J. Calantone · Journal of Marketing · 1998 · 533 citations

Customer Satisfaction, Knowledge Creation, Market Knowledge Competence +16

Teaching Experiential Learning: Adoption of an Innovative Course in an MBA Marketing Curriculum

Tiger Li, Barnett A. Greenberg, J. A. F. Nicholls · Journal of Marketing Education · 2007 · 134 citations

Innovation Adoption, Education, Key Factors +17

A classification and assessment of research streams in International Marketing

Tiger Li, S. Tamer Çavuşgil · International Business Review · 1995 · 113 citations

Advertising, International Business, International Marketing +5

Impact of situational variables and demographic attributes in two seasons on purchase behaviour

Sydney Roslow, Tiger Li, J. A. F. Nicholls · European Journal of Marketing · 2000 · 51 citations

Situational Variables, Behavioral Decision Making, Demographic/lifestyle Attributes +19

Rows per page

1–5 of 16