Concepedia

Tiger Li

TL

Statistics

Publications

16

Citations

2.4K

H-Index

14

Active since

1990

Affiliations

Florida International University(Current)

Michigan State University

Tiger Li is an author at Florida International University specializing in marketing, new product development, and business.

Publications per year

1990–2015

16

Publications

16

The Impact of Market Knowledge Competence on New Product Advantage: Conceptualization and Empirical Examination

Tiger Li, Roger J. Calantone · Journal of Marketing · 1998 · 1.3K citations

, , +10

The Impact of Market Knowledge Competence on New Product Advantage: Conceptualization and Empirical Examination

Tiger Li, Roger J. Calantone · Journal of Marketing · 1998 · 534 citations

, , +10

Teaching Experiential Learning: Adoption of an Innovative Course in an MBA Marketing Curriculum

Tiger Li, Barnett A. Greenberg, J. A. F. Nicholls · Journal of Marketing Education · 2007 · 139 citations

, , +12

A classification and assessment of research streams in International Marketing

Tiger Li, S. Tamer Çavuşgil · International Business Review · 1995 · 113 citations

, , +14

Impact of situational variables and demographic attributes in two seasons on purchase behaviour

Sydney Roslow, Tiger Li, J. A. F. Nicholls · European Journal of Marketing · 2000 · 52 citations

, , +17

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