Concepedia

Barnett A. Greenberg

BA

6

Publications

261

Citations

6

H-Index

1975

Active since

Affiliations

Georgia State University(Current)

Barnett A. Greenberg is an author at Georgia State University specializing in marketing, management, and business.

Top concepts

MarketingManagementBusinessBusiness StrategyMarketing ManagementEducationConsumer BehaviorConsumer ResearchMarketing AnalyticsBias

Publications per year

1975–2007

6

Publications

6

Teaching Experiential Learning: Adoption of an Innovative Course in an MBA Marketing Curriculum

Tiger Li, Barnett A. Greenberg, J. A. F. Nicholls · Journal of Marketing Education · 2007 · 134 citations

Innovation Adoption, Education, Key Factors +17

What Techniques are Used by Marketing Researchers in Business?

Barnett A. Greenberg, Jac L. Goldstucker, Danny N. Bellenger · Journal of Marketing · 1977 · 45 citations

Productivity, Industrial Design, Operational Management +14

Measuring Reliability: A Comparison of Alternative Techniques

Ravi Parameswaran, Barnett A. Greenberg, Danny N. Bellenger et al. · Journal of Marketing Research · 1979 · 30 citations

Marketing Analytics, Quality Of Life, Software Reliability Testing +19

What Techniques Are Used by Marketing Researchers in Business?

Barnett A. Greenberg, Jac L. Goldstucker, Danny N. Bellenger · Journal of Marketing · 1977 · 26 citations

Management, Business, Business Strategy +3

Marketing Research: A Management Information Approach

René Y. Darmon, Danny N. Bellenger, Barnett A. Greenberg · Journal of Marketing Research · 1978 · 14 citations

Marketing Analytics, Management, Business Strategy +3

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