René Y. Darmon

Associative Positioning Strategies through Comparative Advertising: Attribute versus Overall Similarity Approaches

Cornelia Dröge, René Y. Darmon · Journal of Marketing Research · 1987 · 136 citations

Business, Marketing, Marketing Management +13

Identifying Sources of Turnover Costs: A Segmental Approach

René Y. Darmon · Journal of Marketing · 1990 · 92 citations

Management, Business Economics, Human Resource Management +17

Associative Positioning Strategies through Comparative Advertising: Attribute versus Overall Similarity Approaches

Cornelia Dröge, René Y. Darmon · Journal of Marketing Research · 1987 · 69 citations

Business, Marketing, Marketing Management +13

The Concept of Salesperson Replacement Value: A Sales Force Turnover Management Tool

René Y. Darmon · Journal of Personal Selling and Sales Management · 2008 · 56 citations

Management, Marketing, Marketing Management +12

Setting Sales Quotas with Conjoint Analysis

René Y. Darmon · Journal of Marketing Research · 1979 · 48 citations

Management, Marketing, Marketing Management +12