Concepedia

René Y. Darmon

RY

Statistics

Publications

27

Citations

900

H-Index

18

Active since

1974

Affiliations

École Supérieure des Sciences Économiques et Commerciales(Current)

CY Cergy Paris Université

McGill University

Université Laval

Concordia University

René Y. Darmon is an author at École Supérieure des Sciences Économiques et Commerciales specializing in business, management, and marketing.

Top concepts

ManagementBusinessMarketingBusiness AnalyticsEngineeringQuantitative ManagementCustomer SatisfactionHuman ResourcesConsumer ResearchEconomic Analysis

Publications per year

1974–2008

27

Publications

27

Associative Positioning Strategies through Comparative Advertising: Attribute versus Overall Similarity Approaches

Cornelia Dröge, René Y. Darmon · Journal of Marketing Research · 1987 · 136 citations

Engineering, Targeted Advertising, Consumer Research +20

Identifying Sources of Turnover Costs: A Segmental Approach

René Y. Darmon · Journal of Marketing · 1990 · 91 citations

Productivity, Personnel Economics, Cost Issue +15

Associative Positioning Strategies through Comparative Advertising: Attribute versus Overall Similarity Approaches

Cornelia Dröge, René Y. Darmon · Journal of Marketing Research · 1987 · 69 citations

Marketing, Comparative Advertising, Associative Positioning Strategies +13

The Concept of Salesperson Replacement Value: A Sales Force Turnover Management Tool

René Y. Darmon · Journal of Personal Selling and Sales Management · 2008 · 55 citations

Setting Sales Quotas with Conjoint Analysis

René Y. Darmon · Journal of Marketing Research · 1979 · 48 citations

Customer Satisfaction, Business Analytics, Conjoint Analysis +18

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