Fuan Li

Brand Trust as a Second-order Factor: An Alternative Measurement Model

Fuan Li, Rajiv Kashyap, Nan Zhou et al. · International Journal of Market Research · 2008 · 135 citations

Social Sciences, Marketing, Marketing Management +10

Impacts of situational factors on buying decisions in shopping malls

Guijun Zhuang, Alex S.L. Tsang, Nan Zhou et al. · European Journal of Marketing · 2006 · 100 citations

Business, Marketing, Marketing Management +14

On the Potential for Advertising to Facilitate Trust in the Advertised Brand

Fuan Li, Paul W. Miniard · Journal of Advertising · 2006 · 93 citations

Business, Marketing, Marketing Management +14

Inventory and shelf-space optimization for fresh produce with expiration date under freshness-and-stock-dependent demand rate

Sheng‐Chih Chen, Jie Min, Jinn‐Tsair Teng et al. · Journal of the Operational Research Society · 2016 · 91 citations

Management, Food Science, Operations Management +17

The seven year itch? Mall shoppers across time

J. A. F. Nicholls, Fuan Li, Carl J. Kranendonk et al. · Journal of Consumer Marketing · 2002 · 81 citations

Business, Marketing, Marketing Management +16