Concepedia

Fuan Li

FL

22

Publications

1.1K

Citations

19

H-Index

1987

Active since

Affiliations

William Paterson University(Current)

Florida International University

City University of Hong Kong

Shandong Management University

Shandong University

Fuan Li is an author at William Paterson University specializing in management, marketing, and business.

Top concepts

ManagementMarketingBusinessConsumer ResearchCultureConsumer BehaviorCustomer SatisfactionConsumer CultureBehavioral ScienceConsumer Decision Making

Publications per year

1987–2019

22

Publications

22

Brand Trust as a Second-order Factor: An Alternative Measurement Model

Fuan Li, Rajiv Kashyap, Nan Zhou et al. · International Journal of Market Research · 2008 · 134 citations

Consumer Research, Brand Strategy, Various Dimensions +16

Impacts of situational factors on buying decisions in shopping malls

Guijun Zhuang, Alex S.L. Tsang, Nan Zhou et al. · European Journal of Marketing · 2006 · 99 citations

Customer Satisfaction, Behavioral Decision Making, Shopping Malls +19

On the Potential for Advertising to Facilitate Trust in the Advertised Brand

Fuan Li, Paul W. Miniard · Journal of Advertising · 2006 · 93 citations

Digital Marketing, Targeted Advertising, Consumer Research +16

Inventory and shelf-space optimization for fresh produce with expiration date under freshness-and-stock-dependent demand rate

Sheng‐Chih Chen, Jie Min, Jinn‐Tsair Teng et al. · Journal of the Operational Research Society · 2016 · 89 citations

The seven year itch? Mall shoppers across time

J. A. F. Nicholls, Fuan Li, Carl J. Kranendonk et al. · Journal of Consumer Marketing · 2002 · 81 citations

Shopping Patterns, Consumer Study, Consumer Research +16

Rows per page

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