Concepedia

On the Potential for Advertising to Facilitate Trust in the Advertised Brand

Fuan Li, Paul W. Miniard

Journal of Advertising · 2006 · 93 citations · 34 references

Concepts

Digital MarketingTargeted AdvertisingConsumer ResearchBrand StrategyCommunicationJournalismManagementMarketing CommunicationOnline AdvertisingBrand ManagementFacilitate TrustBrand DevelopmentTrustBrand AwarenessAdvertisingMarketingAdvertised BrandAdvertising EffectivenessArts

Abstract

(2006). On the Potential for Advertising to Facilitate Trust in the Advertised Brand. Journal of Advertising: Vol. 35, No. 4, pp. 101-112.

References

34

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