Concepedia
Statistics
Publications
195
Citations
9.9K
H-Index
48
Active since
1991
Affiliations
Beijing Normal University(Current)
City University of Hong Kong
University of Macau
Wuhan University
University of North Carolina at Greensboro
Nan Zhou is an author at Beijing Normal University specializing in management, marketing, and business.
Top concepts
ManagementSocial SciencesPsychologyMarketingBusinessEducationConsumer ResearchSociologyConsumer BehaviorBehavioral Science
Publications per year
1991–2025
Development and validation of an instrument to measure user perceived service quality of information presenting Web portals
Zhilin Yang, Shaohan Cai, Zheng Zhou et al. · Information & Management · 2004 · 653 citations
Customer Satisfaction, Service Quality, Service Research +10
CHINESE CONSUMER READINGS OF GLOBAL AND LOCAL ADVERTISING APPEALS
Nan Zhou, Russell W. Belk · Journal of Advertising · 2004 · 424 citations
International Marketing, Advertising Content Analysis, Consumer Research +17
How do brand communities generate brand relationships? Intermediate mechanisms
Zhimin Zhou, Qiyuan Zhang, Chenting Su et al. · Journal of Business Research · 2011 · 402 citations
Marketing, Social Network Analysis, Management +8
Market orientation, job satisfaction, product quality, and firm performance: evidence from China
Kevin Zheng Zhou, Juan Li, Nan Zhou et al. · Strategic Management Journal · 2008 · 352 citations
Job Satisfaction, Customer Satisfaction, Market Orientation +15
Developing strategic orientation in China: antecedents and consequences of market and innovation orientations
Kevin Zheng Zhou, Gerald Yong Gao, Zhilin Yang et al. · Journal of Business Research · 2004 · 319 citations
Strategic Orientation, Innovation Orientations, Market Development +9
1–5 of 195