Gerald Yong Gao

State Ownership and Firm Innovation in China: An Integrated View of Institutional and Efficiency Logics

Kevin Zheng Zhou, Gerald Yong Gao, Hongxin Zhao · Administrative Science Quarterly · 2016 · 1.1K citations

Firm Innovation, Entrepreneurship, State Ownership +20

Market orientation and performance of export ventures: the process through marketing capabilities and competitive advantages

Janet Y. Murray, Gerald Yong Gao, Masaaki Kotabe · Journal of the Academy of Marketing Science · 2010 · 563 citations

Market Orientation, International Business Strategy, International Business +11

A “strategy tripod” perspective on export behaviors: Evidence from domestic and foreign firms based in an emerging economy

Gerald Yong Gao, Janet Y. Murray, Masaaki Kotabe et al. · Journal of International Business Studies · 2009 · 378 citations

International Economics, Trade, Internationalization +16

Developing strategic orientation in China: antecedents and consequences of market and innovation orientations

Kevin Zheng Zhou, Gerald Yong Gao, Zhilin Yang et al. · Journal of Business Research · 2004 · 319 citations

Strategic Orientation, Innovation Orientations, Market Development +9

On what should firms focus in transitional economies? A study of the contingent value of strategic orientations in China

Gerald Yong Gao, Kevin Zheng Zhou, Chi Kin Yim · International Journal of Research in Marketing · 2007 · 206 citations

Contingent Value, Strategic Orientations, Transitional Economies +10